When it comes to creating content, especially short-form videos like reels, there’s one golden rule: start with the moment that matters.

Think about your favorite stories, whether from books, movies, or even that one coworker who always has a great tale to share. What grabs your attention? It’s never the endless buildup or the detailed backstory—it’s the part that makes you feel something right away.

Why Storytelling Matters in Your Content

Storytelling isn’t just for Hollywood (though it’s definitely where I picked up some tips as a casting producer). People connect with emotions, not just information. Your audience isn’t looking for a polished ad; they want authenticity. They want to see what makes you tick, how you solve problems, and why you’re passionate about what you do.

The Power of Starting Strong

Here’s the truth: you don’t need to recreate Pulp Fiction to captivate your audience (though if you do, I’d love to see it). But you do need to kick things off with something memorable. Think of the moment that makes your story worth sharing.

Maybe it’s:

• The excitement of handing over the keys to a new homeowner.
• A sneak peek of a stunning renovation before the big reveal.
• That incredible moment you finally closed the deal after weeks of negotiations.

Start there. Show the emotion, the joy, the challenge—whatever makes that moment special.

Tips for Crafting Your Story

Want to make your storytelling even more impactful? Here are a few tips to keep in mind:

1. Emotion First: Think about what you want your audience to feel. Is it joy, curiosity, or excitement? Lead with that.
2. Pair It with Visuals: A picture is worth a thousand words, and in a reel, a strong visual is priceless. Use clips, photos, or even text overlays to bring the story to life.
3. Keep It Concise: Attention spans are short. Stick to the most compelling parts of your story—what draws people in and keeps them watching.
4. Don’t Forget the CTA: Every great story leaves the audience wanting more. Whether it’s following you for more content, reaching out, or learning a new tip, give them a next step.

Real-Life Example

Imagine you’re a real estate agent, and you just helped a family find their dream home. Instead of starting with the paperwork, start with the moment the keys are handed over. Show the smiles, the excitement, and the feeling of accomplishment. That’s what people will remember—and that’s what makes your story shareable.

Your Next Story Starts Here

Storytelling doesn’t have to be complicated. It’s about sharing the moments that make your business and your brand uniquely you. So, what’s your next reel? What’s the moment that matters most in your story?