Building a Consistent Social Media Presence: Tips for Realtors and Small Businesses to Grow Your Brand
When it comes to growing your brand on social media, consistency is key. Posting regularly not only keeps your business top-of-mind but also builds trust with your audience. But here’s the thing—consistency doesn’t mean you have to post every day. The key is finding a social media schedule that works for you and sticking with it. Whether you’re new to social media or looking to improve your engagement, this post will guide you through why consistency matters, how to create a posting schedule, and ways to elevate your social media presence to the next level!
Why Consistency Matters for Your Social Media Growth
Think about the brands you follow and trust—chances are, they show up regularly on your feed. That’s because consistency builds familiarity, and familiarity builds trust. When your audience sees you posting valuable, engaging content on a regular basis, they’re more likely to remember your brand and think of you when they need your services.
Consistency also helps with social media algorithms, which tend to favor accounts that post regularly and engage with their audience. By sticking to a regular posting schedule, you’re boosting the chances of your content reaching a larger audience and increasing your brand’s visibility.
You Don’t Have to Post Every Day to Grow Your Brand
The great news? You don’t need to post daily to be effective. Pick a posting schedule that feels manageable, and start small. For example, posting three times a week can make an impact without feeling overwhelming. The trick is to keep that rhythm each week. If you’re new to social media, start with a mix of reels, static and carousel posts. Reels are especially powerful for reach and engagement, while carousels are perfect for sharing tips, insights, and visuals that showcase your brand’s personality.
A Simple Weekly Posting Schedule to Get You Started
Not sure where to begin? Here’s an easy posting schedule to help you stay consistent on social media:
Sample Weekly Plan for Social Media:
- Monday: Start the week with a motivational quote to inspire your audience.
- Wednesday: Share an educational tip or industry insight. This can be a quick fact or even a myth-busting post to grab attention.
- Friday: Wrap up the week with something light and engaging, like a fun fact, a behind-the-scenes moment, or a client success story.
This basic schedule allows you to stay active on social media without feeling pressured to post daily. And remember, it’s more important to post regularly than to post frequently. Start with three posts per week and gradually build from there.
Adding Reels to Your Social Media Strategy
Reels are one of the best tools for growing your audience on social media. They’re short, engaging, and ideal for reaching potential followers who haven’t yet discovered your brand. If you’re ready to take your social media presence to the next level, try adding a few reels to your weekly plan. Reels are especially effective for sharing quick tips, showcasing market updates, or highlighting your services in action. Start with one reel a week, and as you get more comfortable, you can gradually add more.
Don’t Know Where to Get Started? Join Us at Reels for Deal$!
If creating social media content feels overwhelming, we’ve got you covered! Our Reels for Deal$ meetups happen on the first and third Wednesday of every month. At each session, we bring scripts, ideas, and equipment to help you create engaging reels and build your social media presence. You’ll have hands-on coaching and support, so you can walk away with content ready to post!
Ready for a Full-Service Social Media Solution?
If you want to fully optimize your social media marketing, our social media marketing subscription is the perfect solution. We handle everything—filming, editing, and posting—so you can focus on what you do best. With our expertise, your content will be consistent, polished, and optimized to reach the right audience.
Final Thoughts
Staying consistent on social media doesn’t have to be complicated or time-consuming. Start with a manageable posting schedule, consider joining a group like Reels for Deal$ for extra support, and focus on posting regularly. With a little planning and consistency, you’ll be building trust, engagement, and your business. So, what are you waiting for? Start showing up consistently, and watch your social media presence grow!